Change Lives Academy by Brian Mark and Cole DaSilva
Change Lives Academy by Brian Mark and Cole DaSilva teaches online fitness coaches client acquisition, premium offer positioning, and lead generation.
$32.00
$32.00
Change Lives Academy by Brian Mark and Cole DaSilva teaches online fitness coaches client acquisition, premium offer positioning, and lead generation.
By the end of this course, you’ll be able to:
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Change Lives Academy is an online fitness coaching program by Brian Mark and Cole DaSilva that teaches client acquisition, premium offer positioning, and lead generation for online personal trainers. The program targets coaches who already deliver training and want a productized client-acquisition system. It walks operators through the offer, lead funnel, ideal-client avatar work, and community structure used to attract higher-intent clients in the fitness vertical.
The curriculum is built around the client-acquisition model the creators run in their own practices. It covers client magnetism through engagement and social growth, core-offer crafting, premium-package positioning at higher price points, high-value lead generation, business focus, community building, and the systems and technology stack online coaches use day-to-day. The program reads less like generic business advice and more like a niche-specific operating model for online fitness coaches who want a templated workflow, with practical context from both creators across the modules. Operators can stack the offer-positioning approach with adjacent communication and sales training from Vanessa Van Edwards' People School as they map out their own funnel and tighten their sales conversations with prospective clients.
Change Lives Academy is educational and does not guarantee clients, revenue, or any specific monthly income. Results depend on a coach's niche, recognized certified personal trainer resources, offer quality, consistency of execution, and broader market conditions. Learzo provides structured course access through your dashboard with buyer protection for access-related issues.
The program is structured around modules covering Client Magnetism, Crafting Your Core Offer, Premium Packages, Ideal Client Avatar, High-Value Lead Generation, Business Focus, Building Your Tribe, Industry Community, and Systems and Tech Mastery. Each block targets a specific layer of the online coaching business, from positioning the offer through to attracting qualified leads and retaining clients through community. Brian Mark and Cole DaSilva teach what they describe as their own client-acquisition model, framed across a structured cadence rather than as a single tactical playbook. The Change Lives Academy approach assumes the coach can already deliver the training itself and focuses energy on the business chassis around it, which coaches often pair with closing-side work from Charlie Houpert's Charisma University to sharpen their sales conversations and live client calls.
Personal trainers transitioning from in-person to online coaching
Existing online fitness coaches struggling with lead generation and DM-to-sale conversion
Fitness professionals stuck below a sustainable monthly client load
Coaches who want a templated client-onboarding and program-design workflow
Operators in the online fitness space looking for a niche-specific client-acquisition system
You have no fitness credential or coaching background
You are uncomfortable with sales conversations, DM outreach, or paid social
You run a brick-and-mortar gym where the model depends on physical location
You are a pure content creator or influencer with no intention to sell 1:1 coaching
You expect a generic make-money-online framework rather than a fitness-specific one
Change Lives Academy is best suited to online fitness coaches who will implement the lead-generation, offer-positioning, and community work between lessons rather than treating it as passive viewing. The structure of the program rewards consistent execution over its full cadence, and outcomes depend heavily on the coach's niche, the strength of their training delivery, and their willingness to run sales conversations. Brian Mark and Cole DaSilva are practicing online coaches who operate established online coaching businesses, and the curriculum reflects how they run their own practices.
Change Lives Academy is an online fitness coaching program by Brian Mark and Cole DaSilva. It teaches client acquisition, premium offer positioning, ideal-client avatar work, lead generation, and the systems online fitness coaches use to attract and retain clients in a digital-first business.
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Change Lives Academy by Brian Mark and Cole DaSilva
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